ANEX is a new fintech firm located in the Minato City of Tokyo, Japan. Offering blockchain application development and operations, trading systems and Investment business. Gemagora Studio was asked to create a branding design system for ANEX, that would reflect its identity as a youthful and progressive fintech firm. We created an identity based on ANEX's key features, an identity that blends personality with a respect for consistency and clarity. This will highlight a feeling of being young and keep up with the times, creating a confident and refined aesthetic. It represents the core of ANEX.